Mobile media company Player X and Sennari, the world leader in CRM-based applications for mobile phones, have joined forces to bring a PrizePlayTM element to Player X’s raft of TV gameshow mobile games.
Player X will shortly launch its ELSPA Top 10 mobile game Family Fortunes as the first game in a series of PrizePlayTM gameshows. Players will be able to pay per play with game tokens, to earn points that are redeemable in game for prizes including digital goods, physical goods and even cash.
Players download the game inclusive of starter tokens. Additional tokens are then bought in buckets and a bundle of £5 includes two extra tokens. PrizePlayTM games give players the chance to win merchandise, such as digital downloads, electronic goods and high street retail gift certificates or just take the cash.
“The TV Gameshows titles are confirmed evergreen titles and two top positions in the 2006 ELPSA charts underline this. PrizePlayTM is a perfect way of evolving the franchise and the game format is perfect for a play-to-win model,” said Tony Pearce, Player X CEO.
The game will be available on all major UK operator decks in Q1 07 and will then roll it out globally. Other gameshow titles such as Blockbusters and The Price Is Right will shortly be released with PrizePlayTM capabilities.
“We are delighted to be working with a partner such as Player X that has both the global distribution to drive users into the PrizePlay ecosystem and the licenses to build compelling applications around. Player X saw the ARPU advantages of connected applications that allow pay per play and rewards, the end to end process of working with them has been very straight forward,” said Bill Barhydt CEO, Sennari.
The news comes shortly after the company’s recent second round of venture capital funding that raised $10 million for rapid expansion and to accelerate its global content strategy across mobile TV, video and games. For more information, please contact monty.munford@playerx.com or +44 (0) 7970 673695 or go to www.playerx.com
Notes to Editors
About Player X
Player X is a mobile media company that specialises in games, video and TV. It develops, publishes and distributes mobile entertainment content through global operators, portals and handset manufacturers.
Player X has direct deals with more than 85 global operators and a potential audience of 1.8 billion people. The company operates in all five continents across the world and has offices in all the key territories in Europe, Asia and the Americas.
