June 19th - Following the ELSPA Top 10 success of Family Fortunes and Blockbusters, mobile media company Player X has launched another mobile game on UK networks based on the popular FremantleMedia gameshow Strike It Lucky.
The Strike It Lucky TV show aired worldwide, specifically across the UK, US, France, Australia and Indonesia for more than four decades. It reached its peak in the UK in 1987 when it was the fifth most watched programme on UK television. Contestants battled it out by answering questions and banking prizes on their way to win the chance to play for the jackpot.
The addictive mobile game, created by developer Qbranch Wireless and licensed by FremantleMedia Licensing Worldwide, the licensing division of FremantleMedia, contains more than 400 questions. While the game has been designed especially for a mobile screen, it also replicates the format of the TV original by allowing contestants to play along to the original gameshow rules.
'We have high hopes for the game following our previous successes with Family Fortunes and Blockbusters. Our partnership with Player X will help expand the Strike It Lucky brand presence to masses of fans familiar with the show as well as a broader base of consumers who are looking for a fun and interactive game to play on their mobile phones,' said Melissa Goodwin, Vice President, Interactive and Telephony, UK, FremantleMedia Licensing Worldwide.
The news follows the recent multi-operator success of the mobile games based on FremantleMedia's classic gameshows, Family Fortunes and Blockbusters, which ranked among the Top 10 best-selling games on Vodafone, Orange, T-Mobile and O2.
'This is a great game and we expect it to do as well as Family Fortunes. We're increasingly finding that gameshow content is loved by mobile gamers and we predict similar success for upcoming title Sale Of The Century,' said Tony Pearce, Player X CEO.
For more information, please contact paul.munford@playerx.com or +44 (0) 7970 673695.
About Player X
Player X publishes and distributes wireless entertainment content through global operators, retailers, internet portals and handset manufacturers.
Since its formation in 2004, Player X has already successfully published leading games, video and mobile entertainment content onto the largest mobile operators in the industry and rapidly achieved levels of distribution in the key territories around the world.
About FremantleMedia
FremantleMedia Licensing Worldwide (FLW) is the licensing division of FremantleMedia, one of the largest international creators and producers of programme brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories.
FLW exploits FremantleMedia's many strong brands including the award winning international format, Idols and the cult children's classics, Rainbow and Danger Mouse, across multiple off-screen platforms including merchandising campaigns, interactive and wireless support, home entertainment and music publishing.
International drama programmes include Germany's top-rated serial drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK's most successful police drama, The Bill, and Australia's top serial drama, Neighbours.
The company's entertainment and factual entertainment hits range from the award winning international format, Idols, broadcast as the prime time show, American Idol, on FOX in the US, to the grime-busting format, How Clean is Your House? and factual entertainment series starring celebrity chef, Jamie Oliver, Jamie's Kitchen, as well as long-running game shows such as The Price Is Right.
Fremantle International Distribution, the company's international distribution division, licenses over 19,000 hours of programming to 150 countries worldwide. Recent international successes include US ratings-toppers The Apprentice: Donald Trump and The Apprentice: Martha Stewart, hugely successful fashion reality series, Project Runway starring Heidi Klum, exquisite Brook Lapping production Catherine the Great and the music event special, Britney Spears: In the Zone.
FremantleMedia is the production business of the RTL Group, Europe's largest television and radio broadcast company.
www.fremantlemedia.com
