Mobile media company Player X has partnered with brand management company TV-Loonland to publish original Transformers mobile video content in select territories including the UK, Australia, New Zealand and China.
Under the terms of the deal, Player X has acquired exclusive mobile video rights to release the newly digitised Transformers: The Movie together with the original animated series and the Japanese Transformers Takara series.
Player X will be able to publish hundreds of video clips based on all three formats to sell on a video-on-demand basis. The latest Transformers movie is currently No 1 at the US Box Office and has already grossed $453 million in global sales.
“We are always on the look-out to partner with big brands and Transformers’’ recent success underlines the strength of the brand. We’re looking forward to bringing a new generation of Transformers fans to mobile,” said Tony Pearce, Player X CEO.
The news follows Player X’s pioneering moves in the mobile video space. The company recently launched its made-for-mobile channel Zapper TV on Verizon Wireless’s VCast channel, the first European company to have been placed on this channel.
Zapper TV is the second mobile video channel to be launched by Player X and follows the critical and commercial success of the company’s original made-for-mobile channel, geekTV™. The company has also been nominated as Best Video Producer at this year’s upcoming Mobile Entertainment Awards.
For more information, please contact monty.munford@playerx.com or +44 (0) 7970 673695.
About Player X
Player X is a mobile media company that specialises in games, video and TV. It develops, publishes and distributes mobile entertainment content through global operators, portals and handset manufacturers. Player X has deals with more than 140 global operators and a potential audience of more than 2.5 billion people. The company operates in all five continents across the world and has offices in all the key territories in Europe, Asia and the Americas.
About TV-Loonland AG
TV-Loonland is an independent brand management company, recognised worldwide for developing, producing and distributing high-quality programming primarily in the children’s and youth market from its key offices located in Munich, London, Paris and Miami.
TV-Loonland enjoys worldwide distribution success with shows such as Pettson and Findus, The Cramp Twins, Transformers, Little Princess and My Little Pony.
As a producer, TV-Loonland has earned a reputation for on-time, on-budget, high quality results, with particular experience in large-scale international co-productions.
