Award-winning mobile media company Player X is the only mobile company that has been selected as a Finalist of the Red Herring 100 Global Award.

The Red Herring editorial team deploys a detailed process to whittle down a pool of 600 eligible, promising companies. Evaluations are made on quantitative and qualitative criteria, such as financial performance, innovation, management, global strategy, and ecosystem integration.

Red Herring 100 winners and finalists from North America, Europe and Asia of the last three years are eligible for this coveted award.

“We are understandably honoured to receive the Red Herring 100 Global recognition. This is a great start to 2009 and augurs well for the rest of the year,” said Tony Pearce, Player X CEO.

The news follows the inclusion of Player X in the recent 2008 Mediatech 100 list and the company’s successful launch of its 100% Mobile portal on the O2 UK network.

The finalists, elite executives and venture capital leaders will celebrate the Top 100 Privately Held Companies from around the world in San Diego from January 14-16th, 2009.

For more information, please email Monty Munford at monty.munford@playerx.com or call: +91 (0) 976 532 9083.

About Player X

Player X is a mobile media company that specialises in games, video and TV. It has two operating divisions: Player X Distribution which delivers content aggregation and value added services to network operators and content provider; and Studio X its content arm that publishes mobile TV & video channels as well as games. Player X has deals with more that 140 global operators and a potential audience of more than 2.5 billion people.

About Red Herring

Red Herring is a global media company, which unites the world’s best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine, an online daily technology news service, technology newsletters and major events for technology leaders around the globe. Red Herring provides an insider’s access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy. More information about Red Herring is available on the Internet at www.redherring.com.

Red Herring Contact: Anam Alpenia Red Herring, Inc. Phone: 650-428-2900 Email: aalpenia@redherring.com