Leading Spanish operator Telefónica has become the second global Tier One operator to launch Player X Distribution’s 100% Mobile integrated portal and storefront solution.

Under the terms of the deal, Player X Distribution will manage a dedicated shop on emoción where Telefónica subscribers can choose a range of mobile games from global publishers including Namco and from a selection of local Spanish publishers such as Movilenio and Iteration Mobile.

The launch of 100% Mobile on Telefónica follows last year’s successful launch of 100% Mobile on o2 UK where customers are given a feature-rich environment in which to discover the best games. The portal includes features such as Try Before You Buy and innovative pricing models such as rental and pay per play.

100% Mobile on emoción includes a completely new design and user ratings as well-advanced retailing tools and improved user experience. The shop use the same innovative editorial and promotional retailing methods deploy

“Telefónica is the second major operator to launch 100% Mobile and we are confident the new site will significantly drive consumption and ARPU as we have successfully done so with O2 UK,” said Tony Pearce, Player X CEO.

Player X Distribution plans to continue it expansion into storefront and portal management across Europe and further stores will be launched in Q2 2009.

For more information please call Monty Munford on +91 (0) 976 532 9083 or email him at monty.munford@playerx.com.

About Player X

Player X is a mobile media company that specialises in games, video and TV. It has two operating divisions: Player X Distribution delivers content aggregation and value added services to network operators and content providers, and Studio X is its content arm that publishes mobile TV and video channels as well as games. Player X has deals with more than 140 global operators and a potential audience of more than 2.5 billion people.