Sony Ericsson Mobile Communications has signed up Player X Distribution, a division of award-winning mobile media company Player X, to aggregate video content on Sony Ericsson’s Fun & Downloads content and application service.

Player X will supply Sony Ericsson with an ongoing schedule of video content from its portfolio of award-winning entertainment including brands such as Hellboy and Stan Lee’s 7th Portal.

Sony Ericsson’s Fun & Downloads channel is accessible through millions of Sony Ericsson mobile phones across Europe.

This is a further move into the rapidly growing off-portal mobile video market for Player X and marks another coup for the distribution arm of the company following the extraordinary success of the 100% Mobile portal on O2 UK .

“We have always believed that the handset is the true off-portal market and this deal with one of the most innovative handset makers in the world underscores how committed we are to this increasingly important sector,” said Tony Pearce, Player X CEO.

The news follows an excellent start to 2009 for Player X after it was named as a Finalist in the Red Herring Global 100 – a list of the world’s 100 most innovative companies as voted on by venture capitalists.

For more information, please email Monty Munford at monty.munford@playerx.com or call: +91 (0) 976 532 9083.

About Player X

Player X is a mobile media company that specialises in games, video and TV. It has two operating divisions: Player X Distribution which delivers content aggregation and value added services to network operators and content provider; and Studio X its content arm that publishes mobile TV & video channels as well as games. Player X has deals with more than 140 global operators and a potential audience of more than 2.5 billion people.