April 17th -

Joanne Lacey has joined mobile content publisher Player X as Head of Marketing where she will be responsible for all the company's marketing activity.

Joanne has worked in the mobile games industry for nearly 6 years, joining from I-play where she was Head of Product Marketing and Market Communications. She helped launch some of the biggest entertainment brands in mobile games and managed the company's rebranding from Digital Bridges to the consumer-facing I-play.

She has been a long-standing member of the Mobile Entertainment Forum's marketing committee and prior to I-play, Joanne worked with multinational BASF for 4 years in Germany and has a MSc in Public Relations.

For more information, please contact paul.munford@playerx.com or +44 (0) 7970 673695

ABOUT PLAYER X

Player X publishes and distributes wireless entertainment content through global operators, retailers, internet portals and handset manufacturers.

Since its formation in 2004, Player X has already successfully published leading games, video and mobile entertainment content onto the largest mobile operators in the industry and rapidly achieved levels of distribution in the key territories around the world.