Zed, the leading mobile content company worldwide in terms of revenue and geographical presence, announces the acquisition of Player X, a mobile media company specializing in Operators Portal Management, games and mobile TV & Video. Player X compliments Zed’s offering with extensive experience and expertise as a publisher and aggregator working with the top tier operators around the world to offer a premium portfolio of content which embraces some of the most exclusive media assets in the market together with an extensive games portfolio.
Through this acquisition, Zed strengthens its position as a ‘one-stop shop’ for carriers. The company’s combined offering will include some of the best known music labels such as MTV and Sony BMG, media companies including Universal and sport franchises such as the NBA. This combines with an extensive portfolio of in-house multiplatform premium games.
Javier Pérez Dolset, founder and CEO of Zed Group commented “This acquisition signals a very important milestone within our business strategy as Zed is committed to consolidating its position as developer, publisher and aggregator of multiplatform content”, he added, “Working with Player X, one of the key players in the mobile content industry, we are able to help consumer brands and carriers to create and deliver the best Premium content. This acquisition reinforces our strategy to continue our expansion into storefront and portal management for carriers across the world”.
Player X has established master aggregator agreements with major mobile operators including O2 UK, Orange World, Telefónica Móviles, and Vodafone Global among others, providing them with the latest games, mobile TV, movie and sports media content. The company also works with global brands including SONY Computer Entertainment Europe, Paramount Digital Entertainment and FremantleMedia, to distribute mobile content. Furtheremore, Player X is one of the key players in the mobile gaming industry, helping carriers to build and manage their gaming portals.
“Joining the Zed Group is a fantastic opportunity to be part of the Zed vision to lead the digital entertainment market. Player X will to continue to distribute premium content and deliver services for carriers and content partners as well as drive the games portal management business together with Zed”, said Tony Pearce, Player X CEO.
Through this acquisition, Zed adds two operating divisions to its existing portfolio: video on demand and mobile TV. This comprehensive offering of content turns Zed into the one-stop-shop "Mobile Enabler" providing carriers and content partners a full service of content production and distribution expertise.
Player X distributes mobile content worldwide via its international distribution network of global operators, portals and handset manufacturers. It has two operating divisions: Player X Distribution, which delivers content aggregation and value added services to network operators and content providers; and Studio X, its content arm that publishes premium games and mobile TV & video channels.
The company brings some of the biggest entertainment brands to mobile as part of its fully managed partner program for its content and licensing partners and is a preferred distributor for tier one publishers and carriers alike delivering games and video content to a mass-market audience.
About Zed
Zed develops and markets entertainment and community products and services for mobile and the Internet. The company is the leading mobile value-added services (MVAS) player in the world in terms of revenue and geographical footprint. Zed operates in 55 countries, including Europe's largest markets, USA, India and China and holds agreements with 130 wireless operators all over the world.
For more information visit: www.zed.com.
About Player X
Player X is a mobile media company that specializes in games, video and TV. It has two operating divisions: Player X Distribution delivers content aggregation and value added services to network operators and content providers, and Studio X is its content arm that publishes mobile TV and video channels as well as games. Player X has deals with more than 140 global operators and a potential audience of more than 2.5 billion people.
Media Contacts
For Zed Group
Ana Pérez Media Relations Coordinator aperezmarcos@zed.com +34 91 6404857
For Player X
Monty Munford monty.munford@playerx.com +91 (0) 976 532 9083.
