Player X, the mobile media company that recently joined the Zed Group, has expanded its aggregation services to include Applications, with Orange UK as its first carrier partner.

Under the terms of the partnership, Player X will aggregate an extensive collection of casual entertainment content together with practical tools and lifestyle applications such as Lie Detector, Mobile Detox, Crossword Expert, Cocktail Mixer, and many others.

As both carrier and consumer appetite for “Apps” rapidly grows Applications aggregation is a natural expansion for Player X as the leading distributor for Games and Video On Demand for tier one carrier partners across Europe. Its portal and storefront services 100% Mobile place Player X in an ideal position to drive the App Store market. A strong network of premium content partners is currently being established.

Tony Pearce, CEO said "Thanks largely to the explosion of smart phones there is a hungry demand for Apps in the market and Player X is the ideal partner to deliver first class aggregation services with our distribution and retail strengths.”

Neil Holroyd, Head of Gaming and Application Services, Orange UK added “Applications is a key area for Orange UK that is already showing strong growth. We are very excited about its potential”.

The news follows the recent announcement of Player X’s acquisition by the Zed Group; the leading mobile content company worldwide in terms of revenue and geographical presence and strengthens their position as the content partner of choice for mobile carriers.

About Player X

Player X is a mobile media company that specializes in games, video and TV. It has two operating divisions: Player X Distribution delivers content aggregation and value added services to network operators and content providers, and Studio X is its content arm that publishes mobile TV and video channels as well as games. Player X has deals with more than 140 global operators and a potential audience of more than 2.5 billion people. For information visit: www.playerx.com

About Zed

Zed develops and markets entertainment and community products and services for mobile and the Internet. The company is the leading mobile value-added services (MVAS) player in the world in terms of revenue and geographical footprint. Zed operates in 55 countries, including Europe's largest markets, USA, India and China and holds agreements with 130 wireless operators all over the world.

For more information visit: www.zed.com.

Media Contacts

For Player X Monty Munford monty.munford@playerx.com +91 (0) 976 532 9083.