Player X hits the right buttons for Sale Of The Century
October 5th -Mobile media company Player X has teamed up with leading international creator and producer of programme brands, FremantleMedia, to publish a mobile game based on the classic TV gameshow, Sale Of the Century.
The addictive mobile game, which is by developer Qbranch Wireless and licensed by FremantleMedia Licensing Worldwide, the licensing division of FremantleMedia, contains more than 400 questions. While the game has been designed especially for a mobile screen, it also replicates the format of the TV original by allowing contestants to play along to the original gameshow rules. Player X will be distributing the game across all key European territories and Australia.
“Our partnership with Player X will extend the Sale Of The Century brand presence to masses of fans familiar with the show as well as a much broader base of consumers who are simply looking for a fun and interactive game to play on their mobile phones,” said Dominic Burns, Vice President, Licensing, UK, FremantleMedia Licensing Worldwide.
“This is the latest in a line of FremantleMedia TV gameshows that we have brought to mobile and Sale Of The Century is a classic of its kind. We’re confident that Sale Of The Century will follow this proud tradition,” said Tony Pearce, Player X CEO.
In its day, Sale Of The Century was one of the richest quizzes on British television, with the lucky winner going home with a new dining room suite, a car, a holiday and cash. The show ran on networked ITV from 1974 to 1983 and one episode in December 1978 was watched by more than 21.2 million people.
The news follows Player X's recent success in publishing and distributing mobile games. It recently published the exclusive mobile game of this summer’s MiamiVice blockbuster movie, while two of its FremantleMedia titles, Family Fortunes and Blockbusters have featured in the ELSPA Mobile Games Top 10; its mobile game of Oscar-winning film Wallace and Gromit: Curse of the Were-Rabbit was also a global hit.
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About Player X
Player X publishes and distributes wireless entertainment content through global operators, retailers, internet portals and handset manufacturers.
Since its formation in 2004, Player X has already successfully published leading games, video and mobile entertainment content onto the largest mobile operators in the industry and rapidly achieved levels of distribution in the key territories around the world.
About FremantleMedia Licensing Worldwide
FremantleMedia Licensing Worldwide (FLW) is the licensing division of FremantleMedia, one of the largest international creators and producers of programme brands in the world, with leading prime time drama, serial drama, entertainment and factual entertainment programming in over 40 territories.
FLW exploits FremantleMedia’s many strong brands including the award winning international format, Idols and the cult children’s classics, Rainbow and Danger Mouse, across multiple off-screen platforms including merchandising campaigns, interactive and wireless support, home entertainment and music publishing.
International drama programmes include Germany’s top rated serial drama, Gute Zeiten, Schlechte Zeiten (Good Times Bad Times), the UK’s most successful police drama, The Bill, and Australia’s top serial drama, Neighbours. The company’s entertainment and factual entertainment successes range from the award winning international format, Idols, broadcast as prime time show, American Idol, on FOX in the US, to the grime-busting format, How Clean is Your House? and factual entertainment series starring celebrity chef, Jamie Oliver, Jamie’s Kitchen,as well as long-running game shows like The Price Is Right.
Fremantle International Distribution, the company’s international distribution division licenses over 19,000 hours of programming to 150 countries worldwide including the outrageous antics of Mr Bean: The Animated Series, moving drama, Fingersmith, starring Imelda Staunton, landmark documentary, The World at War and the hugely popular special, Britney Spears: In the Zone.
FremantleMedia is the production business of the RTL Group, Europe's largest television and radio broadcast company.