Player X Distribution offers its content providers a wide range of Value Added Services. The services are designed for content providers who want to focus on their content rather than distribution and product management. VAS are ideal for content providers with limited resources in-house for example access to handsets or a developer without a marketing team the services are tailored to the individual content provider and available on a title by title basis.

Marketing

Managing a product’s lifecycle and delivering effective promotions to secure best deck placement is essential to the success of any title. Player X Distribution has an experienced and dedicated marketing team that offers consultancy and marketing packages for both new game launches and lifecycle management. Content providers can benefit from both the resource and experience but also economies of scale through multi-title campaigns. Services include:

• Consumer PR

• On and off-portal mobile marketing campaigns

• Online media programmes

• Sweepstake management and fulfilment

• Bespoke packages on request

Content Development

Take advantage of Player X Distribution’s extensive content experience. Depending on requirements content providers can access any part of the Content Development services available, tailored individually to what makes most sense to them

• Our dedicated porting house can manage porting projects from Reference Build J2ME source code or other platforms including BREW. This is useful for content partners with limited access to handsets in specific markets.

• Game design review to evaluate general or specific issues

• Project Management services suitable for smaller content providers

• Player X Distribution has an extensive network of third party suppliers and can introduce content provider or manage the entire outsourcing process

• Encoding & Transcoding services to deliver video SKUs and codecs across multiple territories